The opportunity to communicate with clients and customers on an individual level from across time zones is not unique to the age of the Internet, but it’s certainly never been as easy or convenient as it is today. To best utilize Google’s Business Messaging, businesses can engage with their customers directly, providing quick responses and personalized service that enhances customer satisfaction.
Google’s Business Profile (formerly known as Google My Business) has allowed business owners to enable in-app messaging through its mobile app for years, but has only recently enabled the feature on desktop. But what use does Google’s Business Messaging feature really have? Let’s take a look.
What is Google My Business Messaging?
Google’s Business Messaging feature is a customer messaging function (previously known as “click to message”) that enables companies to accept inquires from search users who find their business through Google Search.
One of they key advantages GMB Messaging has over, say Facebook Messenger is that consumers can chat directly with a business from the search page (without having to seek out the actual business).
For a local business, if you search for auto repair shops near your location then Google might show the Business Profile of Martin’s Auto Shop with their Address and Phone Number as well opening closing times store hours message option. That way you can get potential customers reach out to your business, only if you have your Google My Business profile well optimized and messaging is enabled.
Why You Need
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